Tito's Tacos: Robbed of their Clio

Despite my chosen "profession", I would like to believe that I am not easily swayed by television commercials, nor advertising in general. (Product packaging, a different story.) But, in general, commercials seem forced and obvious to me. I ignore them. However, while watching the last My Fair Brady last weekend for TVgasm, I stopped dead in my fast-forwarding tracks to view this gem. The most amazing commercial of all time: Tito's Tacos.

A girl from 1994 loves Tito's Tacos.

Now in a world of shiny, sleek advertising with dreamy Target kaleidoscopes and sexy Levi's kids, this stood out and captured my eye and my heart. For those of you who are not aware, Tito's Tacos is an institution in Los Angeles. I, however, had never been, having my own chosen burrito stands that I am extremely loyal to. But this advertisement is something special. Something pure and untouched in a world of savvy and seductive marketing. I was intrigued.

Visit the Tito's Tacos website to see the ad in its entirety. Don't blame me if the hokey song never leaves your head.

A dude from 1986 loves Tito's Tacos.

A gaggle of taco-obscured women love Tito AND his tacos.

This settled it. I had to meet this Tito individual and I had to do it STAT. And who else would I call, but Monrovia adventurer, Mz. Moxy to join me.

Overdressed for the occasion.

So I arrive with expectations high. But, alas, that is often the downfall of many endeavors. The advertising had lifted my hopes, only to drop them. My first disappointment was the lack of options. My favorite Mexican stand ever, La Playita on Lincoln Boulevard, is a sixteenth of the size and has eight times the menu. (Didn't mean to bust so much math on you, but there you go.)

Smallest menu ever, but dammit, I'm a sucker for a rainbow.

My second disappointment was the casual relationship between food and health at Tito's.

Only $1.90 to stop your heart in its tracks!

My third and final disappointment: not meeting Tito. Although, from such a bustling enterprise, I imagine he was at his palatial abode in Malibu, rolling in piles of cash.

So as much as it pains me to say, I would advise Tito to spend less money on advertising and more on expanding the quality and quantity of the menu. The spirit of adventure and getting some rare Moxy time made it all well worth it, but alas, my loyalty remains to La Playita.

That said, I could only dream of being in such a commercial. Tito, please contact my agents.